79: How to Use Instagram to Generate Millions of Dollars in Your Niche with Deonna Monique

 ·  18 Feb  ·  7 Comments
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One common trait among successful entrepreneurs is a sense of urgency—spotting a need and responding without hesitation in order to address and capitalize on it, even when that means taking a risk.

Deonna Monique is a prime example. As a consumer of hair extensions, she had long struggled with finding the right product, and what she saw as a lack of authenticity in the market. But when she realized through social media that the problem was much bigger than her own, she started a company.

“I thought I was on to something,” Monique tells Foundr. “So a week after I opened my business, I quit my job. I just went for it.”

Despite some serious tests of faith along the way, Monique stuck with her company Boho Exotic Studio, and ended up earning seven figures in that first year, she says. Now approaching three years in business, and she has a strong foothold, all with her chief channel of marketing being social media platforms like Instagram.

Monique’s lack of hesitation, no-nonsense approach to connecting with her customers, and faith in the quality of her product and service, have added up to a stunningly fast ascent, all in the face of serious business and personal hurdles.

In this interview you will learn:

How to let your customer be the face of your company

What to do when it feels like you've hit rock bottom as an entrepreneur

The best ways to hack social media marketing to further your brand and grow your audience

The perils and benefits of diving straight into building a business as a new entrepreneur

The importance of looking past all the doubters and believing in yourself and your dreams

& much more!

Nathan Chan
nathan@foundrmag.com

Nathan Chan is the Publisher and Editor of Foundr magazine. He is an avid table tennis player and a lover of everything entrepreneurship.

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  • ALI

    Really great and informative stuff! Thanks for sharing this!

    • http://foundrmag.com/ Nathan Chan

      Thanks @disqus_MDblEl1Hez:disqus – Glad you enjoyed this one and learnt a lot! That’s where it’s at 🙂

  • http://www.amabuthojumpers.com/ Concerned Citizen

    Nice to hear from her and the challenges she had to over come , I can relate to her as I had to make the same decision in 2010 leave my job and do it myself and never regret that decision as I grow every day .

    • http://foundrmag.com/ Nathan Chan

      So great to hear you enjoyed this one @disqus_W8FPZsXY6F:disqus – Deonna was extremely transparent with her journey. There was so much to learn from her interview!

  • http://maryfineart.com/ Mary Gravelle

    Thanks for this interview. I would like to follow Deonna on Instagram but cannot find her. The one I found says her profile is private. Do you know how I can find and follow her on Instagram?

    • http://foundrmag.com/ Nathan Chan

      Hey @marygravelle:disqus you’re most welcome! You can see Deonna’s company profile here – https://www.instagram.com/bohoexoticstudio/

      • http://maryfineart.com/ Mary Gravelle

        Thanks! Following her now.