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Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it.
So how did Shaun Neff, founder and namesake of the California-based clothing company, skyrocket this global apparel giant from his humble backpack into the big time? By keeping it real, staying rad and being an insanely astute businessman.
On the surface, Shaun Neff might seem like just another hip, down-to-earth cat — but don’t be fooled. The 35-year-old Californian native is as sharp as they come. He’s also a lifetime opportunist and networking powerhouse. As the founder and CEO of Neff Headwear, he also bears the lofty responsibility of serving up trends to the world’s most sort-after audience — the youth market.
The tale of how Neff got to where he is today, at the helm of a multi-million dollar brand selling in 50 countries, is particularly intriguing. It’s one that takes a sharp departure from the usual “worked my way up from the bottom” story. Mostly because Shaun Neff, to this day, is still working his first job.
“It’s crazy but this is the only job I’ve ever had. Since high school I had dreamed of starting a surf, skate, snow-inspired brand that reached out to youth. So when I was up at college in Utah, snowboarding every day, I thought, ‘Alright it’s go time,’ and just went for it.”
In this interview you will learn:
Branding 101 and the 3 simple principles Shaun has used to turn Neff into a 100m+ empire
How to find the secret sauce to connect with influencers
The power of authenticity and why it can make or break you in business
How to know when to ``take some of your chips off the table`` and sell some of your company
Key entrepreneurship lessons for starting out
& much more!