FP052: $20m in Sales in 1 Year Using Instagram? – The Frank Body Story
Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram.
Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.
In this episode you will learn:
How to find your voice and personify your brand
How to turn influencers into brand ambassadors
Key tips on speaking to your target market in way they'll listen
The best ways to generate exciting content for Instagram
Hacks to scale your business to epic proportions
& much more!