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Ah, SEO. So many different things to pay attention to, and so many different sources of information, advice, and services for you to buy promising to deliver outstanding SEO results.
Don’t be overwhelmed: learn how to see through the hype, take things one step at a time, and some of the most powerful SEO techniques are actually really easy.
SEO Keywording is one of them, and I’m about to tell you everything you need to know about it (the most important bits, anyway) in one quick blog post.
The Best Keywording Happens Naturally
If you’re writing about things your audience wants to read about, you’ll hardly need to give keywording any thought at all—it happens all in its own, because the content you’re creating is already focused around your startup’s SEO keywording.
If your audience is full of frog enthusiasts, then chances are your articles will be chock full of frog-related keywords. You’ll probably mention toads, and species of insects frogs love to eat, and all sorts of different products available to provide optimum frog care, and talk about different stages of the frog lifecycle, and all sorts of things about frogs that non-enthusiasts (like yours truly) wouldn’t even dream about.
You’re the frog authority, so you know all the niche keywords having to do with frogs, and people searching for frog info will find your site as long as you keep that high-quality and automatically keyword-rich content coming.
Keyword Research Provides Value to Your Readers
Now, this doesn’t mean that keyword research is a waste of time. Finding out what specific terms your audience is searching for is important for almost every niche—while the best keywording happens naturally, it only happens because you’re an expert in your niche.
That expertise includes knowing your audience, and that’s the perspective you should be approaching keyword research with.
Don’t approach keywords with a, “how can I convince Google to put my page at the top?” mentality. Keyword research helps you deliver more value to your audience by telling you exactly what needs/goals your audience has, and that should be your focus when finding keywords and when creating your content.
A few More Keyword Tips
So, you write content that delivers the information your audience is looking for, and you get properly keyworded content. Sounds too simple to be true—surely there are some keyword tricks to employ to really stand out from the pack?
There are a few, and there used to be more, but the ones that work all deliver more value to readers and the ones that don’t work any more did exactly the opposite.
It used to be “good” SEO (as in, effective for search engine rankings, though dismal for readers) to put your keywords in bold, italic, or strong tags to tell search engines these were important words.
Now, this has absolutely zero direct SEO impact—if using these tags makes sense to emphasize points to readers, it’s good SEO because it creates value that will keep them on the page, keep them coming back, and convince them to share your awesome content.
One “trick” that still works is including keywords in your page titles and your article headings and subheadings, but it only works if it creates value—if it actually tells search engines (and readers) what the focus of the content is.
Use keywords to deliver what your readers want, and the SEO will follow.