99: Building a Product that People LOVE with Janna Bastow of ProdPad

 ·  07 Jul  ·  2 Comments
Janna Bastow 2

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As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it’s all about having something worth selling. No matter how great your advertising campaign may be, if you don’t have something that people want to buy then you simply don’t have a business.

And yet, entrepreneurs all too often tend to gloss over this fact. They’ll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it’s a good idea in the first place.

This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup’s success.

For Bastow, effective product management is when you’re able to find that delicate balance between what’s technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis.

With the launch of ProdPad in 2012, a product management tool that helps product managers identify and set priorities for their roadmap, Bastow has been showing startups a better, more flexible way to plan their product strategy.

In this interview you will learn:

  • What a product manager is and why you need one as part of your startup
  • The best way to talk to customers and figure out what they actually want
  • Step-by-step instructions on how to design a product roadmap
  • Why you need a user story and what it means
  • How to manage a remote team as a bootstrapped startup
  • & much more!
Nathan Chan
nathan@foundrmag.com

Nathan Chan is the Publisher and Editor of Foundr magazine. He is an avid table tennis player and a lover of everything entrepreneurship.

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  • The Psychology of Business

    Great interview. Love the line “if you don’t have something that people want to buy then you simply don’t have a business”. Keep it simple!

    • http://foundrmag.com/ Nathan Chan

      Thanks @thepsychologyofbusiness:disqus

      Spot on, it’s so simple yet something people often forget!