120: Legendary Master of Systems Michael Gerber Explains How to Grow Your Business
Thirty years ago, Michael Gerber released a book called The E-Myth: Why Most Businesses Don’t Work and What to Do About it.
It carried within it lessons on what it means to be an entrepreneur, the importance of systems in building a scalable business, even the different types of people who start their own businesses. It laid out the common pitfalls that happen to most novice entrepreneurs and gave practical advice on how to avoid them.
The best-selling book has since inspired millions of people to start their own businesses, and is still considered to be a must-read for entrepreneurs everywhere. Startup thought leaders like Tim Ferriss and Seth Godin have heaped praise on the lessons outlined in this book.
But before Gerber began changing the lives of a whole generation of business owners, he explains, he never intended to become an entrepreneur. It was only through a chance meeting with a distraught business owner that Gerber found himself with his first client and in the position to help someone grow a business.
“I discovered something I’d never known before, and that is the conclusion I’ve come to over the years—that despite the obvious differences between industries, between vertical markets, between kinds of companies, what I began to discover was that from a business development perspective, they’re not different at all.”
Despite all the technological changes that have happened since that first client, Gerber asserts that the key principles behind building a business have remained the same.
In this episode you will learn:
- What exactly it is that makes an entrepreneur different from everyone else
- How to be a dreamer, a thinker, a storyteller, and a leader
- The difference between strategic and tactical thinking, and which one you should be doing
- Why everyone should start thinking about building a business
- How to make your business unique, even if your product isn’t
- & much more!