131: Building a Fast-Growth Media Empire with Michael Stelzner of Social Media Examiner
After being unceremoniously tossed out of the corporate world 20 years ago, Michael Stelzner took a chance and turned toward entrepreneurship. In the years that followed, Stelzner began building a reputation as an influencer with a huge network of writers and marketers.
It all culminated in 2009 when, after noticing more and more people talking about social media, he decided to run an experimental project: see if he could build a following by creating a blog with detailed articles about social media. Grabbing the name Social Media Examiner, he got to work.
His goal was simple. Instead of being one of the hundreds of bloggers already out there writing about what they didn’t like about social media or simply covering the latest news in that industry, Stelzner wanted to create a blog where he would get the best writers to craft articles that would help the average person and marketer understand how to use social media.
To say that his experiment paid off would be an understatement. Social Media Examiner is one of the biggest business blogs in the world, and is widely considered the authority on all things social media.
Beyond having an incredibly successful blog, Stelzner has expanded the brand to include a top-ranking podcast and an annual event that attracts the best marketers and entrepreneurs in the world.
Seven years into his entrepreneurial journey, Stelzner helms one of the fastest-growing and most respected media companies on the planet.
His secrets to success? A powerful mixture of marketing know-how, a strong business model, and understanding how to get the most out of your network.
In this week’s episode you will learn:
- How to land interviews with some of the biggest names in your industry
- The value in giving away your best stuff for free
- What it takes to become the most influential authority in your space
- How to market effectively and connect with thousands of people
- The magic behind networking and how to harness it
- & much more!
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